Salesforce, the US-based cloud software company, has announced a hiring freeze for software engineers in 2025, reflecting a strategic shift towards artificial intelligence (AI) tools. CEO Marc Benioff indicated that the company expects to invest around $300 million in Anthropic tokens in 2026, primarily for coding-related tasks. This decision comes as Salesforce has reported a 30% increase in productivity due to AI technologies like Agentforce. Although the company will not be adding more engineers, it continues to recruit in other areas, planning to hire between 1,000 and 2,000 salespeople to help communicate the value of AI products to clients. Benioff clarified that AI is not replacing engineers but enhancing their roles, allowing them to work alongside AI models and coding agents. He emphasized that the current models still require human oversight and cannot operate autonomously. Salesforce's investment in AI is part of a broader trend in the tech industry, where companies leverage AI to boost efficiency while retaining human talent in critical positions. The integration of AI is expected to contribute significantly to Salesforce's overall workload, marking what Benioff calls a 'digital labour revolution.'