Samsung India Electronics is sharpening its enterprise strategy by focusing on integrated device ecosystems, immersive experience centres, and AI-driven solutions to meet the growing demand for digital operations across various sectors, including education and retail. Puneet Sethi, vice-president and head of enterprise business, emphasized that the enterprise division operates as a cross-portfolio vertical, integrating mobility devices, visual display solutions, and appliances to meet diverse industry needs. The newly launched experience studios in Mumbai and Gurugram are pivotal to this strategy, allowing clients to interact with live solutions and streamline decision-making processes. Retail is identified as a fast-evolving segment, with a notable increase in the adoption of tablets, smartphones, and large-format digital displays aimed at enhancing customer experiences. Samsung's Knox platform, a security solution, is being positioned to support secure device management and enterprise data protection. The company is also embedding AI capabilities across its product ecosystem and exploring spatial display technologies to improve customer engagement in retail environments. While specific growth figures were not disclosed, Sethi noted that Samsung's enterprise business in India is experiencing robust growth, driven by an expanding solution pipeline and rising enterprise digitization.