On May 11, 2023, Israel's Negev Desert was officially recognized as an international wine region, designated as a protected geographical indication labeled 'Negev.' This recognition, resulting from a four-year initiative by the Merage Foundation Israel, highlights the unique qualities of the region's wines. Nicole Hod Stroh, the foundation's Executive Director, described this milestone as a deeply personal achievement, linking wine tourism to contemporary Zionism. The Negev, stretching from Kiryat Gat to Eilat, now stands alongside prestigious wine regions globally, including Champagne and Napa Valley. Currently, the Negev produces over one million bottles of wine each year through more than 60 wineries, and this new status is anticipated to boost wine tourism significantly. Irene Benjamin, Director of the Negev Wineries Club, noted that this recognition is a major accomplishment for local wineries, reflecting the dedication and professionalism of growers and winemakers in the region. The international status is expected to enhance the global position of Israel's wine industry and attract more visitors to the Negev as a wine tourism destination.