The UK government is set to announce a ban on social media for children under the age of 16, with the YouTube Kids app exempted from this restriction. Sir Keir Starmer is expected to reveal the details later this month, indicating that certain apps will be carved out of the ban. This decision follows increasing parental concerns regarding the mental health impacts of social media on children, with many advocating for stricter regulations. Critics of the ban argue that it may not be effective, as children might find ways to bypass restrictions. The exemption for YouTube Kids is attributed to its focus on educational content. In conjunction with the ban, the government will issue its first guidance to parents about appropriate screen time for children and when they should consider giving their child their first smartphone. This initiative includes a call for evidence to gather public input on the matter, highlighting the government's commitment to addressing children's digital well-being.