Greggs Meal Deal Price Increase Sparks Customer Outrage
Greggs fans fuming as bakery’s meal deal is now more expensive than Waitrose
Metro
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Greggs has raised the price of its meal deals, now costing £5.25 for the Big Deal, making it more expensive than Waitrose's £5 offering. Customers are expressing frustration online, criticizing the bakery for straying from its affordable image, while the CEO assures no further price hikes are expected in 2026 despite rising costs.
- 01Greggs meal deal prices have increased, with the Big Deal now at £5.25.
- 02The price hike makes Greggs more expensive than Waitrose's meal deal.
- 03Customers are voicing their dissatisfaction on social media.
- 04CEO Roisin Currie states no further price increases are expected in 2026.
- 05The increase follows a trend of rising prices for breakfast and lunch deals.
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Greggs, a popular bakery chain in the UK, has raised its meal deal prices, with the Big Deal now costing £5.25, surpassing Waitrose's meal deal price of £5. This change has sparked outrage among customers, who feel that Greggs is moving away from its reputation for affordability. The standard lunch meal deal has also increased from £4 to £4.25, while the breakfast deal has risen by 10p to £2.95. This marks the second price increase for both breakfast and lunch deals within the past year, following a rise in the price of sausage rolls. CEO Roisin Currie has assured customers that prices will remain stable through 2026, despite acknowledging potential market pressures due to geopolitical conflicts. However, many customers are expressing their frustration online, labeling the price hikes as 'silly' and 'sneaky'. Some locations, particularly in London, report even higher prices for the Big Deal, reaching over £6. The backlash reflects a broader concern about maintaining value in a competitive meal deal market.
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The price increase may lead customers to reconsider their meal choices, potentially affecting Greggs' sales and customer loyalty.
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