Greggs, a popular bakery chain in the UK, has raised its meal deal prices, with the Big Deal now costing £5.25, surpassing Waitrose's meal deal price of £5. This change has sparked outrage among customers, who feel that Greggs is moving away from its reputation for affordability. The standard lunch meal deal has also increased from £4 to £4.25, while the breakfast deal has risen by 10p to £2.95. This marks the second price increase for both breakfast and lunch deals within the past year, following a rise in the price of sausage rolls. CEO Roisin Currie has assured customers that prices will remain stable through 2026, despite acknowledging potential market pressures due to geopolitical conflicts. However, many customers are expressing their frustration online, labeling the price hikes as 'silly' and 'sneaky'. Some locations, particularly in London, report even higher prices for the Big Deal, reaching over £6. The backlash reflects a broader concern about maintaining value in a competitive meal deal market.