Greggs, the UK bakery chain known for its affordable meal deals, has raised prices again, leading to customer dissatisfaction. The price of the two-part breakfast deal, which includes a roll and a hot drink, has increased from £3.15 to £3.25, while the lunch meal deal now costs £4.25, up from £4. This follows a previous increase in October when the breakfast deal rose from £2.95. Customers have taken to social media to express their frustration, with some stating that the prices no longer reflect the product's value. Roisin Currie, CEO of Greggs, acknowledged the price changes and indicated that they were necessary due to rising inflation, exacerbated by ongoing geopolitical conflicts, particularly in the Middle East. Currie noted that while there are no immediate plans for further price hikes, the company anticipates inflationary pressures through 2026 and 2027. Despite the challenges, she emphasized Greggs' commitment to providing value to its customers.