Aishwarya Rai Bachchan Becomes Global Brand Ambassador for JW Marriott
Aishwarya Rai Bachchan roped in as global brand ambassador for JW Marriott
Image: The Economic Times
JW Marriott has appointed Aishwarya Rai Bachchan as its global brand ambassador, aiming to attract luxury travellers. This partnership emphasizes the brand's commitment to India, where it has a significant presence, and will feature Bachchan in various international campaigns and experiences.
- 01Aishwarya Rai Bachchan will represent JW Marriott as its global brand ambassador.
- 02The collaboration focuses on the 'Stay in the Moment' platform to enhance luxury experiences.
- 03JW Marriott operates over 130 properties globally, with a strong presence in India.
- 04The brand aims to connect with a new generation of luxury travellers.
- 05Bachchan will be featured in international campaigns across film, print, and digital platforms.
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JW Marriott has announced the appointment of Aishwarya Rai Bachchan as its global brand ambassador, a move aimed at enhancing its appeal to luxury travellers. The hotel brand, part of Marriott Bonvoy's extensive portfolio, operates over 130 properties worldwide, with India being a key market for its growth and development. Bruce Rohr, Vice President and Global Brand Leader of JW Marriott, highlighted that this collaboration seeks to engage a new generation of luxury travellers by emphasizing relevance and emotional resonance. Bachchan will work on the brand's 'Stay in the Moment' platform, which aims to celebrate luxury experiences. As part of her role, she will feature in international marketing campaigns across various media, including film, print, and digital platforms. Additionally, she will participate in specially curated brand experiences in India and select global markets, reinforcing JW Marriott's commitment to its presence in India and its strategic priorities in the region.
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The partnership with Aishwarya Rai Bachchan is expected to enhance JW Marriott's brand visibility and appeal in India, attracting more luxury travellers.
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