JW Marriott has announced the appointment of Aishwarya Rai Bachchan as its global brand ambassador, a move aimed at enhancing its appeal to luxury travellers. The hotel brand, part of Marriott Bonvoy's extensive portfolio, operates over 130 properties worldwide, with India being a key market for its growth and development. Bruce Rohr, Vice President and Global Brand Leader of JW Marriott, highlighted that this collaboration seeks to engage a new generation of luxury travellers by emphasizing relevance and emotional resonance. Bachchan will work on the brand's 'Stay in the Moment' platform, which aims to celebrate luxury experiences. As part of her role, she will feature in international marketing campaigns across various media, including film, print, and digital platforms. Additionally, she will participate in specially curated brand experiences in India and select global markets, reinforcing JW Marriott's commitment to its presence in India and its strategic priorities in the region.