Sally Jacks, known as @sallyjackstvmum on Instagram, is on a mission to help women over 40 rediscover their style and confidence. She emphasizes that many women experience a disconnect with their wardrobes as they age, often feeling invisible after years of focusing on family and career. Sally's approach includes practical wardrobe audits to eliminate tight and outdated clothing, advocating for supportive undergarments like T-shirt bras and 'Knicker Bocker Glories' to enhance comfort and fit. She offers four essential outfit formulas, such as the 'One and Done' dress and the 'Ultimate Armour' blazer, to simplify styling. Moreover, she encourages women to embrace their changing bodies by opting for breathable fabrics and experimenting with wider-leg trousers instead of skinny jeans. Sally believes that staying curious and willing to evolve is key to maintaining a fashionable and confident appearance in midlife.