RJ Balaji Addresses Audience Reactions to 'Karuppu', Denies PR Stunt Claims
RJ Balaji denies audience feeling ‘divine energy’ during Suriya's Karuppu screenings is PR stunt: ‘Don't have budget’

Image: Hindustan Times
RJ Balaji, director of the film 'Karuppu', released on May 15, addressed mixed reviews and audience reactions, which included claims of experiencing 'divine energy'. He denied suggestions that these reactions were orchestrated as a PR stunt, emphasizing that the audience's genuine joy is the film's greatest achievement.
- 01Karuppu has grossed ₹200 crore (approximately $24 million USD) worldwide in just eight days.
- 02Balaji stated that the film was made for the people and expressed satisfaction with its reception in Tamil Nadu.
- 03He dismissed claims that the production house hired people to create ecstatic reactions in theaters due to budget constraints.
- 04Suriya, the film's star, humorously advised audience members experiencing intense emotions to seek assistance rather than record videos.
- 05Balaji highlighted stories from audiences across Tamil Nadu who reported feeling deeply moved, with some claiming divine intervention during screenings.
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RJ Balaji's film 'Karuppu', featuring Suriya and Trisha Krishnan, was released on May 15 and has garnered mixed reviews but impressive box office success, grossing ₹200 crore (approximately $24 million USD) worldwide within eight days. Amid reports of audience members feeling 'divine energy' during screenings, Balaji addressed the media, firmly denying that these reactions were part of a public relations stunt. He stated, “We don’t have the budget to send people like that,” emphasizing that the audience's genuine celebration of the film is what makes it special. Balaji expressed his satisfaction with the film's impact on society, noting that viewers are enjoying it thoroughly. The film tells the story of the guardian deity Vettai Karuppu, who helps people while disguising himself as a lawyer. Suriya also commented on the audience's ecstatic reactions, humorously suggesting that those experiencing intense emotions should receive help instead of recording videos. Balaji highlighted the emotional responses from audiences, which he considers the highest blessing for the film.
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The film's success and audience reactions may boost local cinema attendance and inspire similar productions in Tamil Nadu.
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