The Indian music industry has seen a notable evolution in girl groups, beginning with the debut of Viva in 2002, which broke traditional molds with their raw, rock-inspired sound and themes of female empowerment. Their success, marked by over 500,000 album sales and record-breaking live performances, highlighted the potential of female collectives in a landscape dominated by male artists. However, the group faced significant challenges, including industry pressures and a narrow portrayal of femininity. After a prolonged absence of girl groups, W.i.S.H. emerged in 2026, representing a new era of 'I-Pop' that combines global influences with local narratives. Unlike Viva, W.i.S.H. members have more creative autonomy and actively engage with their audience through social media, demonstrating a shift towards a more relatable and personality-driven music style. They have also embraced sisterhood as a survival strategy, countering the hyper-sexualization and ageism prevalent in the industry. This evolution reflects broader societal changes, as both groups have played crucial roles in redefining the status of women in Indian pop culture, paving the way for future female artists.