Swatch Closes UK Stores Amid Crowds for New Watch Launch
Swatch stores in UK shut as crowds gather to snap up new watch
Image: The Independent
Swatch temporarily closed several stores in the UK due to safety concerns after large crowds formed for the launch of the Audemars Piguet x Swatch Royal Pop Collection watch. Police intervened at locations like the Trafford Centre in Manchester and St David’s 2 in Cardiff, where disturbances occurred. Swatch reassured customers that the collection would be available for months.
- 01The closures were a response to safety concerns from large crowds at store openings.
- 02Approximately 300 people gathered at shopping centers, prompting police intervention.
- 03A 25-year-old man was arrested in Cardiff for disturbances.
- 04Greater Manchester Police managed to disperse crowds without any arrests.
- 05Swatch urged customers to visit stores over the coming months instead of rushing.
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Swatch closed several stores in the UK over the weekend due to safety concerns as large crowds gathered for the launch of the Audemars Piguet x Swatch Royal Pop Collection watch. Significant numbers of customers flocked to stores, leading to disturbances at shopping centers, including the Trafford Centre in Manchester and St David’s 2 in Cardiff. Approximately 300 people gathered at these locations, prompting police to manage the situation. A 25-year-old man was arrested in Cardiff, while Greater Manchester Police successfully dispersed another large crowd without making arrests. In light of the situation, Swatch advised customers that the collection would be available for several months and encouraged them to visit stores at a later time to ensure safety.
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The store closures and police intervention affected shoppers and local businesses in the areas where disturbances occurred.
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