Instagram's Edits app, launched one year ago, has transformed from a lightweight editing tool into a robust platform for video creation. The app aims to simplify the video-making process without sacrificing the power needed for advanced editing. Lead Brett Westervelt emphasized that the goal was never to replicate desktop editing software on mobile devices but to make video creation accessible to a wider audience. Over the past year, Edits has added more than 130 features, many of which were developed from direct feedback from users. Notable features include an in-app teleprompter and an 'Ideas' tab that helps creators plan and structure their content effectively.

The app integrates AI to assist users, offering features like object segmentation and automatic removal of filler words. While primarily focused on short-form video, Edits supports exports of up to 10 minutes and plans to expand this functionality based on user demand. Meta's strategy emphasizes community-driven learning, allowing creators to learn from each other through shared tutorials and trends. As mobile-first content creation becomes the norm, Edits reflects a significant shift in how videos are produced, aiming to reduce barriers for creators, particularly in markets like India.