Jaguar Land Rover (JLR), the largest car manufacturer in Britain, experienced a dramatic 99% drop in annual profit, reporting only £14 million before tax for the year ending in March, down from £2.5 billion the previous year. This decline was primarily driven by the impact of US tariffs on its luxury vehicles and a cyber-attack that forced the company to halt production for weeks. Revenues fell to £22.9 billion, a reduction of over 20% compared to the prior year, exacerbated by increased competition in China. PB Balaji, JLR's new CEO, acknowledged the challenges faced, including the production pause due to the cyber incident. Looking ahead, JLR aims to launch the delayed Range Rover Electric and new electric SUVs by March 2027, despite having postponed some plans due to lower-than-expected demand for electric vehicles. The company also reported a cash burn of £2.2 billion over the fiscal year but remains optimistic with £6.9 billion in available funds to navigate ongoing geopolitical and regulatory challenges.