Chinese automaker Seres is set to unveil a new automotive brand in collaboration with ByteDance’s cloud and AI platform, Volcano Engine. This initiative represents a strategic shift for Seres as it seeks to diversify beyond its successful Aito brand. The new brand will be managed by Chongqing Saidou Technology, which has recently undergone a significant restructuring, including a capital infusion of about 6.67 billion yuan. This restructuring has allowed Seres to reduce its ownership stake to approximately 33%, with a government-backed investment platform becoming the largest shareholder. The upcoming brand aims to attract younger, tech-focused consumers with its first vehicle—a crossover that will be available in both battery-electric and range-extended electric versions. A standout feature will be the AI-driven user experience powered by ByteDance’s Volcano Engine, which will enhance in-car digital experiences. The brand plans to establish independent sales channels, catering to both domestic and international markets, as Seres looks to capitalize on the growing demand for intelligent vehicles in the automotive industry.