Bullion traders in Meerut, Uttar Pradesh, have expressed serious concerns following Prime Minister Narendra Modi's recent appeal to citizens to avoid buying gold for a year. This call, made during a public gathering in Hyderabad amid the West Asia crisis, is seen as potentially detrimental to the livelihoods of over 50,000 families in Meerut who rely on the bullion trade. The Meerut Bullion and Jewellers Association has submitted a memorandum to the Prime Minister, requesting immediate government intervention and policy support to protect those affected by a potential decline in gold purchases. Association president Rajkishore Rastogi emphasized that the jewellery industry contributes nearly 7% to India's Gross Domestic Product (GDP), highlighting its importance to the national economy. Industry representatives warn that a 40% decline in customer footfall during the wedding season could lead to widespread unemployment among artisans, polish workers, and daily wage labourers. They are seeking clarity on whether the Prime Minister's advisory applies to all forms of gold purchases or just physical gold. The association also called for waiving hallmarking fees for small traders to alleviate financial burdens during this challenging period.