Pilitaxi, a pop-up platform founded by Bijaya Dutta in Kolkata, is set to host its first event in Chennai at The Folly, Amethyst, on May 16 and 17. The event will feature 22 artisanal fashion brands that focus on breathable fabrics and craftsmanship, appealing to Chennai's discerning market. Dutta highlights the significance of the city’s appreciation for textiles, stating, "Chennai has a strong appreciation for textiles, craftsmanship, and conscious fashion, making it a meaningful market for us." Among the brands participating are Beige, O Layla, and Woolknitters, each presenting unique narratives through their products. For instance, Woolknitters showcases traditional Kullu craftsmanship through woven wool shawls. Pilitaxi has previously hosted 63 retrospectives across nine cities, and this event marks its 64th chapter. The platform operates on a nominal participation fee model, providing brands with marketing support and visibility. Products will start at ₹500, with a variety of offerings including occasion-wear and artisanal leather footwear. Dutta expresses optimism for the event, reflecting on successful sales from past pop-ups.