Adobe India has become a vital innovation center for the company, with 30% of its global innovations, including the new Firefly AI capabilities, developed by its 8,000 employees in the country. Prativa Mohapatra, vice president and managing director, stated that businesses are increasingly focusing on change management solutions before implementing agentic AI tools. This shift is particularly prominent in industries such as fashion, jewellery, and travel, where Adobe is helping brands enhance customer loyalty through innovative use cases. Mohapatra highlighted the importance of younger demographics in driving online transactions and engagement. At Adobe's recent summit in Las Vegas, the company announced partnerships to integrate its marketing intelligence with Microsoft 365 and Google's AI models into its creative tools like Photoshop and Premiere Pro. Furthermore, Adobe is collaborating with OpenAI to test advertisements in ChatGPT and is dedicated to responsible AI development through its global C2PA initiative, which aims for content transparency.