Adobe India MD Highlights Growth and Innovations in Agentic AI
Firms fixing workflows before deploying agentic AI: Adobe India MD
The Economic TimesImage: The Economic Times
Prativa Mohapatra, managing director of Adobe India, emphasizes the country's role as a key innovation hub for the company, contributing significantly to global AI developments. As enterprises prepare for agentic AI deployment, Adobe is enabling workflow redesign across various industries, including fashion and travel, to enhance customer engagement.
- 01Adobe India contributes nearly a third of the company's global innovation.
- 02Enterprises are focusing on change management before deploying agentic AI tools.
- 03Strong growth is observed in industries like fashion, jewellery, and travel.
- 04Adobe is integrating AI capabilities with Microsoft 365 and Google tools.
- 05The company is committed to responsible AI development through the C2PA initiative.
Advertisement
In-Article Ad
Adobe India has become a vital innovation center for the company, with 30% of its global innovations, including the new Firefly AI capabilities, developed by its 8,000 employees in the country. Prativa Mohapatra, vice president and managing director, stated that businesses are increasingly focusing on change management solutions before implementing agentic AI tools. This shift is particularly prominent in industries such as fashion, jewellery, and travel, where Adobe is helping brands enhance customer loyalty through innovative use cases. Mohapatra highlighted the importance of younger demographics in driving online transactions and engagement. At Adobe's recent summit in Las Vegas, the company announced partnerships to integrate its marketing intelligence with Microsoft 365 and Google's AI models into its creative tools like Photoshop and Premiere Pro. Furthermore, Adobe is collaborating with OpenAI to test advertisements in ChatGPT and is dedicated to responsible AI development through its global C2PA initiative, which aims for content transparency.
Advertisement
In-Article Ad
The focus on agentic AI and workflow redesign will enhance operational efficiency for Indian enterprises, potentially leading to better customer engagement and loyalty.
Advertisement
In-Article Ad
Reader Poll
How important do you think AI integration is for business growth?
Connecting to poll...
More about Adobe
Read the original article
Visit the source for the complete story.






