Amazon has rolled out an innovative feature in its shopping app that allows users to engage with AI-generated shopping experts through a Q&A format. This feature builds on the 'Hear the Highlights' functionality introduced last year, which provided audio summaries of products. Now, shoppers can ask questions during the audio playback, making the experience more interactive. Users simply tap a raised hand icon to type or speak their inquiries, and the AI experts will respond while continuing their scripted dialogue. This feature is currently available for millions of products in the Amazon Shopping app for both iOS and Android users in the United States. For example, when testing the feature with a turntable listing, the AI expert provided detailed answers regarding the product's capabilities and the experience of using vinyl records in a digital age. This new Q&A capability aims to enrich the shopping experience by offering personalized insights.