In response to escalating geopolitical tensions, particularly the ongoing Iran-US-Israel conflict, war-risk insurance is expanding into the retail and consumer markets in the UAE. Sukoon Insurance, based in Dubai, has introduced a 'Motor War Cover' add-on for comprehensive vehicle policies, providing coverage of up to AED 5 million against damages from war, terrorism, and riots. This shift comes as the UAE has faced significant threats, including over 500 missiles and 2,000 drones targeting Gulf states since late February. Other insurers, like Orient Insurance, are also broadening their offerings to include coverage for cargo, personal vehicles, and residential units against war-related damages. Additionally, companies such as Qatar Insurance Company and Gulf Insurance Group have introduced new riders for travel insurance, addressing disruptions caused by geopolitical tensions. The growing awareness among businesses about their exposure to geopolitical risks is prompting them to reassess their insurance policies, moving away from passive coverage assumptions towards a more proactive understanding of their protection needs.