The rise of generative AI is transforming how brands achieve visibility online, moving beyond traditional search engine optimization. Five critical signals now influence AI recommendation engines like ChatGPT and Claude. First, third-party corroboration has become the new authority, where brands are favored for being mentioned across multiple independent sources rather than relying solely on their own content. Second, context-matched placements are more effective than sheer mention volume; brands must align their coverage with the specific decision-making contexts of potential buyers. Third, distributed review signals act as proof, with reviews serving as independent verification of a brand's claims. Fourth, machine-readable trust proof is essential; brands must present their credibility in a format that AI can easily parse. Lastly, specificity trumps superlatives; concrete, verifiable information is crucial for AI models to recommend a brand confidently. Brands must focus on building verifiable credibility across various platforms to thrive in this evolving landscape.