In a candid conversation with actress Soha Ali Khan, Chef Ranveer Brar discussed the misleading nature of the term 'superfood,' labeling it as a marketing strategy rather than a scientific classification. He pointed out that traditional Indian ingredients, such as millets, jamun (Indian blackberry), and haldi (turmeric), are nutrient-rich and beneficial for health. Brar emphasized an 'effect-forward' approach to food, which prioritizes understanding the health benefits of ingredients over marketing jargon. He criticized the Western tendency to label foods based on their compounds, arguing that this confuses consumers. Instead, he believes that Indian culinary practices and ingredients should be recognized for their inherent health benefits, as they have been part of the culture long before modern marketing trends emerged. Brar's insights encourage consumers to focus on the actual effects of foods on their health rather than being swayed by marketing claims.