Rasigar mandrams, or fan clubs, in Tamil Nadu have significantly influenced the political landscape, particularly for actors like Vijay. These clubs, which began in the 1920s, gained prominence during M.G. Ramachandran's (MGR) era in the 1960s. They serve as grassroots mobilization tools, allowing actors to channel their fan base into political action. Vijay's rasigar mandram, established in 2008, has transitioned into the Tamilaga Vazhga Katchi (TVK), demonstrating the enduring power of fan culture in politics. Analyst Sumanth C Raman noted that the recent success of TVK highlights the relevance of these clubs in contemporary politics, akin to the influence MGR wielded. The clubs engage in social service activities and effectively utilize social media to amplify their political messages. ECR P Saravanan, a TVK candidate, revealed that there are approximately 85,000 Vijay rasigar mandrams statewide, each with around 25 members, showcasing the extensive grassroots network that supports Vijay's political ambitions.