Urban Indian Youth Spend Over Two Hours Daily on Social Media: Study
Youth in Urban India Spend 120 Mins Daily on Social Media: Report
Image: Asianet Newsable
A report by VTION and the Internet and Mobile Association of India reveals that urban youth aged 18-24 spend an average of 120 minutes daily on social media, surpassing the overall average of 97.9 minutes. The study highlights significant gender differences in digital engagement, particularly in e-commerce.
- 01Urban youth aged 18-24 spend 120 minutes daily on social media, exceeding the overall average of 97.9 minutes.
- 02Female users in the 18-24 age group engage 47% more with e-commerce platforms than males.
- 03In Mega Cities, females aged 25-34 average 35.2 minutes on e-commerce platforms, compared to 24.8 minutes for males.
- 04Social media engagement among the 18-24 demographic is growing at 5% monthly, while entertainment engagement averages 77.2 minutes per day primarily among users aged 35 and above.
- 05Specialized segments like loan and credit apps are experiencing a 30% growth in monthly active users.
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A joint report by VTION and the Internet and Mobile Association of India (IAMAI) reveals that young urban Indians aged 18-24 spend an average of 120 minutes daily on social media, significantly higher than the overall average of 97.9 minutes. The report highlights notable demographic and gender divides in digital consumption. Female users in the 18-24 age bracket show 47% more engagement on e-commerce platforms compared to males, with females in Mega Cities averaging 35.2 minutes on such platforms. This trend is consistent across various digital spaces, indicating that targeting e-commerce shoppers without a female-first approach is ineffective. While social media is experiencing a 5% growth in monthly active users among the youth, the entertainment sector sees stable engagement primarily from users aged 35 and above, averaging 77.2 minutes daily. Other segments, such as messaging and specialized apps, are also witnessing growth, with loan and credit apps seeing a 30% increase in active users.
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The report indicates significant shifts in digital consumption patterns among urban youth, particularly highlighting the engagement of female users in e-commerce.
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