Nicobar, a fashion brand founded by Simran Lal and Raul Rai, recently celebrated its 10-year anniversary at Tulsi Farms, Delhi, with a gathering of prominent figures in the industry. The brand, which has grown to over 30 retail locations and a robust e-commerce platform, is projected to achieve a revenue of ₹200 crore (approximately $24 million USD) for FY 2025-26. The couple reflects on their journey since launching in 2016, overcoming initial skepticism about their longevity. They are excited about a new collaboration with renowned designer Rajesh Pratap Singh, which features a limited edition collection that blends Nicobar's relaxed aesthetic with Singh's architectural precision. The collection includes evening wear with shimmer and a wedding line called NicoBara, aiming to provide lighter, more refreshing options for modern brides. Simran emphasizes the need for brands to evolve while staying true to their identity, and both founders express their commitment to expanding Nicobar's presence in India and potentially internationally, focusing on quality partnerships rather than speed. Their approach combines traditional elements with contemporary design, aiming to resonate with a new generation of consumers.