Rob DeLuca, a Staten Island restaurant owner, has built a successful restaurant empire comprising DeLuca's Italian Restaurant, Don Roberto’s, and Rocky’s Pizza Bar, collectively known as the 'Delucaverse.' Despite starting his career in hospitality by chance, DeLuca has thrived in the industry for over 20 years. However, he now faces significant challenges as food prices have surged by 20% in the past year, primarily due to ongoing supply chain issues stemming from the COVID-19 pandemic and global tensions affecting gas prices. This situation has made it difficult for DeLuca to maintain his loyal customer base, as patrons are increasingly price-conscious. Nevertheless, he remains passionate about his work, stating that he wakes up with a smile every day, even as he balances the demands of running his business and spending time with his family. DeLuca's story reflects a broader trend among small business owners across the U.S., who are adapting to rising costs and changing consumer behaviors while striving to maintain quality and community ties.