Ruth Tanner, the UK country director of World Animal Protection, highlights the critical risks associated with the UK's reliance on cheap imported soya bean for poultry farming. Modern broiler chickens, such as the Ross 308 and Cobb 500, have been bred to thrive on soya protein, which is essential for their rapid growth. However, this dependency poses significant environmental threats, particularly due to the link between soya production and illegal deforestation in South America, where 68% of the UK's soya imports originate. The UK imports over 3 million tonnes of soya annually, with more than 1 million tonnes allocated specifically for broiler chickens. Tanner argues that this factory-farming model, characterized by high volumes and tight margins, is increasingly fragile and unsustainable. She advocates for exploring alternative poultry farming practices, such as using slower-growing breeds that can thrive on a wider variety of feeds, thereby promoting a more humane and resilient food system.