Apoorva Makhija, a popular social media influencer known as 'Rebel Kid,' has sparked significant backlash following a now-deleted video in which she linked a wellness product to the treatment of Polycystic Ovary Syndrome (PCOS). PCOS is a hormonal disorder that can lead to irregular menstrual cycles and requires comprehensive lifestyle management and medical treatment. In her video, Makhija expressed frustration with traditional medical advice, suggesting that simpler alternatives, like Lipton’s metabolism boost tablets, could be more effective. This claim drew immediate criticism from viewers and medical professionals alike, who argued that it trivializes a serious health issue and promotes potentially harmful misinformation. The backlash intensified due to the context of brand collaborations, as the product mentioned is part of a larger influencer campaign by Lipton, raising concerns about the authenticity of her claims. Medical experts emphasized that PCOS cannot be managed solely with over-the-counter supplements. Following the uproar, Makhija deleted the video but has not yet addressed the controversy publicly. Known for her candid and often controversial content, Makhija has previously faced criticism for her explicit language and confrontational style.