Cycle Pure Agarbatti, a Mysuru-based company, has acquired a majority stake in Satvik Spirituals Pvt Ltd, a digital-first brand specializing in spiritual and lifestyle products. This acquisition is part of Cycle Pure's strategy to enhance its digital capabilities and diversify its portfolio beyond traditional incense products. The spiritual products market in India is valued at over $35 billion, presenting significant growth opportunities, especially among younger consumers. Cycle Pure aims to blend tradition with contemporary design, offering products like modern pendants and eco-friendly Ganesha idols that appeal to the Gen Z demographic. With Satvik's connections to over 500 artisans in northern India, Cycle Pure will gain access to unique spiritual products and sourcing networks. The company plans to adopt an omnichannel approach, utilizing both digital channels and its extensive offline distribution network to scale operations. As quick commerce gains traction, Cycle Pure is launching festival-specific products to meet rising demand for last-minute purchases, positioning itself for rapid growth in this evolving market.