Mohan Bhagwat, the chief of the Rashtriya Swayamsevak Sangh (RSS), called for a public awareness campaign to end cow slaughter in India during a speech at the 452nd birth anniversary of Maluk Das ji Maharaj in Vrindavan, Uttar Pradesh. He urged society to become devoted to cows, asserting that such devotion would lead to an immediate cessation of cow slaughter. Bhagwat emphasized the importance of public sentiment, suggesting that if society collectively supports cow protection, the system will adapt accordingly. He referenced the Supreme Court's decision to permit the construction of the Ram Janmabhoomi Temple in Ayodhya, indicating that societal change can lead to significant outcomes. Additionally, he discussed India's role as a potential global leader, advocating for a world guided by compassion and harmony. Bhagwat reiterated that empowering society to embrace cow protection would be a courageous step forward, with the RSS committed to promoting cow products to the public.