Hindustan Unilever (HUL), India's largest consumer goods maker, is focusing on regaining market share lost to rivals, particularly online brands. Global CEO Fernando Fernandez stated that the company's India chief, Priya Nair, must ensure the portfolio is future-fit and execution remains flawless. India, contributing 16-17% to Unilever's global business, is seen as a long-term competitive advantage. HUL currently dominates several categories, holding 55% of the hair care market, 45% in laundry, and 80% in dishwashing. The company is adapting its marketing strategy to deepen digital engagement and influencer outreach. In response to slowing sales growth due to inflation and competition, HUL has pursued direct-to-consumer acquisitions, including full ownership of wellness brand Oziva and a majority stake in skincare brand Minimalist. Additionally, Unilever has merged its food business with McCormick and Company, creating a combined revenue powerhouse of $20 billion.