Kulmeet Bawa Joins ServiceNow as MD and Group VP for India and SAARC

Original: ServiceNow appoints Kulmeet Bawa as MD and group VP for the India, SAARC

Business Standard•Apr 2, 20262 min

In a Nutshell

ServiceNow has appointed Kulmeet Bawa as Managing Director and Group Vice President for India and the South Asian Association for Regional Cooperation (SAARC). Bawa, previously Global Chief Revenue Officer at SAP, will focus on accelerating growth and enhancing customer relationships in this key market starting April 6, 2026.

Key Points

01Kulmeet Bawa appointed as MD and GVP for ServiceNow India and SAARC.
02Bawa previously served as Global Chief Revenue Officer at SAP.
03His military background adds strategic discipline to his leadership.
04ServiceNow aims to strengthen its digital transformation initiatives in the region.
05Bawa will officially take on his role starting April 6, 2026.

In-Article Ad

Full Summary

ServiceNow has announced the appointment of Kulmeet Bawa as Managing Director (MD) and Group Vice President (GVP) for India and the South Asian Association for Regional Cooperation (SAARC). This strategic move underscores ServiceNow's commitment to the rapidly growing Indian market, which is crucial for its digital transformation initiatives. Bawa brings a wealth of experience from his previous role as Global Chief Revenue Officer at SAP, where he was responsible for global revenue strategy. He also held leadership positions at Adobe and has a notable background as a Cavalry officer in the Indian Army, instilling in him a strong sense of discipline and strategic clarity. Adrian Johnston, President for the Asia-Pacific region at ServiceNow, expressed confidence in Bawa's ability to lead the company’s growth in India and SAARC. Bawa will focus on enhancing customer relationships and driving ServiceNow's mission to transform work processes in the region. He will be based in New Delhi and will officially assume his role on April 6, 2026.

In-Article Ad

Why It Matters

Bawa's leadership is expected to enhance ServiceNow's presence in India, potentially leading to increased job opportunities and improved digital services for local businesses.

Who is affected

Businesses and enterprises across India and SAARC.

What to know

Local businesses should consider engaging with ServiceNow to leverage its digital transformation solutions.

FAQ

Kulmeet Bawa was the Global Chief Revenue Officer at SAP and previously served as President and Managing Director for SAP India and South Asia at Adobe.

Kulmeet Bawa will officially start his role on April 6, 2026.

✦