Cal Berkeley and Stanford University are facing serious financial challenges in their athletic departments, with Cal reporting a $24.3 million deficit last year. This financial strain is attributed to rising expenses, particularly in travel and coaching salaries, despite a revenue increase to about $153 million. Both institutions' move to the Atlantic Coast Conference (ACC) has not alleviated their financial woes, as they currently receive only a partial share of media rights revenue, estimated at $9–10 million. The ACC's structure means they won't see full revenue shares until the early 2030s, prompting speculation about the benefits of returning to the Pac-12. A rejoining could reduce travel costs significantly and enhance media value by strengthening regional rivalries. The new Pac-12 aims to capitalize on its growth potential, focusing on becoming a competitive conference that could attract major media markets and improve recruiting opportunities. As the landscape of college athletics evolves, the next few years will be crucial for determining the future of both Cal and Stanford's athletic programs.