Triptii Dimri has been appointed as the first Indian brand ambassador for Victoria's Secret, a renowned US lingerie and clothing label, marking a significant milestone for the brand in India. The announcement was made on April 9, 2023, and she will be the face of the 'Victoria's Secret Summer Signature' campaign. In her Instagram post, Triptii expressed her enthusiasm, stating, “Stepping into a story that celebrates every version of me.” The brand had previously teased her appointment on April 7 with a promotional clip. For the campaign, Triptii showcased three stunning looks, styled by Anaita Shroff Adjania, featuring the iconic pink-and-white striped pajamas and lingerie sets. Triptii emphasized the brand's commitment to celebrating individuality and empowering women, aligning with her personal values. Fans have shown overwhelming support on social media, highlighting the significance of her collaboration with such an iconic international brand.