Lilia Stoyanov launched Transformify (TFY) in 2015 to address the challenges faced by independent workers who lack the financial expertise to manage invoicing and payments. Her innovative platform has since grown into a significant business, valued at £377 million and recognized as one of the UK's potential unicorns. In her entrepreneurial journey, Stoyanov emphasizes five crucial rules for new founders. Firstly, she advises ensuring sufficient cash reserves to support personal and family needs for at least a year. Secondly, she stresses the importance of keeping personal and business finances separate to prevent financial chaos. Stoyanov also recommends planning for profitability with an extra year of buffer time, as unexpected challenges can arise. Additionally, she highlights the need to evaluate market fit seriously and to seek funding proactively if cash is running low. Lastly, she encourages entrepreneurs to present a compelling growth narrative to investors, focusing on potential rather than desperation. Beyond financial success, Stoyanov believes in the importance of having a social purpose, as exemplified by her Rebuild Lives program, which helps individuals in war-affected areas find remote work.