McDonald's is set to enhance its cold drink offerings in the United States by introducing a Red Bull Dragonberry Energizer and other beverages, including a Dirty Dr Pepper and a Mango Pineapple Refresher. The new drinks will launch in August, aiming to attract budget-conscious customers amid economic challenges.

• 01McDonald's will introduce new energy drinks in the US starting in August.
• 02The new offerings include a Red Bull Dragonberry Energizer, Dirty Dr Pepper, and Mango Pineapple Refresher.
• 03Pricing for these drinks will be competitive, targeting price-sensitive consumers.
• 04The fast food chain is also launching menu items priced at $3 or less.
• 05CEO Chris Kempczinski noted increased visits from low-income customers due to the value strategy.

The introduction of competitively priced drinks may attract more customers to McDonald's, especially those looking for affordable options during economic uncertainty.