Rory McIlroy Wins Second Consecutive Masters, CBS Sees Record Viewership
As Rory McIlroy reigns, CBS averages 14 million viewers during most-watched final round of Masters since 2015
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Rory McIlroy secured his second consecutive Masters title, becoming the fourth golfer to achieve back-to-back wins. CBS reported an average of 14 million viewers, making it the most-watched final round since 2015, with a peak of over 20 million viewers during the broadcast.
- 01Rory McIlroy won his second consecutive Masters title, joining legends like Jack Nicklaus and Tiger Woods.
- 02The final round attracted an average of 14 million viewers, the highest since 2015.
- 03Viewership peaked at 20.049 million, the largest since 2013.
- 04Scottie Scheffler finished second after a remarkable comeback, just one stroke behind McIlroy.
- 05CBS's viewership numbers reflect a new Nielsen methodology that incorporates 'Big Data' from smart TVs.
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Rory McIlroy (Northern Irish golfer) triumphed at the Masters, winning his second consecutive title and becoming only the fourth golfer to achieve back-to-back victories, joining legends like Jack Nicklaus, Nick Faldo, and Tiger Woods. The final round broadcast averaged 14 million viewers, marking the most-watched Masters final since 2015, with a peak viewership of 20.049 million. This year's viewership was up 8% from the previous year when McIlroy won his career grand slam in a dramatic playoff against Justin Rose. Additionally, Scottie Scheffler, who started the weekend trailing by twelve strokes, shot an impressive -11 and finished just one stroke behind McIlroy, nearly forcing a playoff. CBS's ratings reflect a shift in Nielsen's methodology, which now includes data from smart TVs, contributing to higher viewership numbers.
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