The NBA has released its list of the top-selling jerseys for the 2025-26 regular season, with Steph Curry of the Golden State Warriors taking the top spot, despite playing only 43 games due to injury. Following him are Luka Doncic of the Los Angeles Lakers and Jalen Brunson of the New York Knicks, who secured the second and third positions, respectively. The popularity of these players reflects their strong fan base and marketability. The NBA's strategy of offering multiple uniform options—typically four to five per team each season—has also played a significant role in sustaining jersey sales. Other notable players in the top 15 include LeBron James, Victor Wembanyama, and Anthony Edwards, highlighting a blend of established stars and rising talents in the league.