Tamara Leisure Plans ₹600 Crore Investment for Balanced Growth Strategy
Tamara Leisure targets 50:50 asset-light mix with ₹600 crore investment
Business Standard
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Tamara Leisure Experiences, a hospitality chain based in Bengaluru, aims to achieve a 50:50 balance between asset-light and asset-heavy operations over the next five years. The company plans to invest ₹600 crore (approximately $72 million USD) to expand its portfolio, particularly focusing on its midscale brand, Lilac, amidst growing demand in India.
- 01Tamara Leisure aims for a 50:50 asset-light and asset-heavy model mix.
- 02The company plans to invest ₹600 crore (approximately $72 million USD) over five years.
- 03Expansion will focus on the midscale Lilac brand due to high demand.
- 04Tamara Leisure targets doubling its portfolio, with significant projects in Kerala, Karnataka, and Assam.
- 05The company aims for high double-digit revenue growth and improved Ebitda margins in the coming years.
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Tamara Leisure Experiences, headquartered in Bengaluru, India, is set to invest ₹600 crore (approximately $72 million USD) over the next five years to achieve a balanced 50:50 mix between asset-light and asset-heavy business models. CEO Samir MC emphasized a disciplined growth strategy, focusing on the midscale segment through its Lilac brand, which is experiencing rapid growth due to limited supply. The company has already signed its first asset-light property in Kufri, Himachal Pradesh, and plans to expand its portfolio significantly, including unique projects like a 24-houseboat resort in Alleppey, Kerala, and a 50-key farm resort in Hosur, Karnataka. With a revenue target of ₹150 crore (roughly $18 million USD) for FY25, Tamara Leisure aims for high double-digit growth and improved Ebitda margins within three years.
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The expansion will create job opportunities in the hospitality sector and cater to the growing demand for midscale accommodations in India.
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