Kara Nortman, co-founder of Monarch Collective and Angel City FC, has expressed concerns that many Women's Super League (WSL) clubs are regarded as 'afterthoughts' by their owners. During discussions with various clubs, Nortman noted that the primary focus for many owners appears to be compliance with profitability regulations rather than genuine investment in women's teams. Monarch recently made headlines by becoming the first women’s multi-sport group after acquiring a minority stake in the Cleveland WNBA team, joining its portfolio that includes NWSL teams and a German club. Nortman emphasized the need for owners to genuinely commit to their women's teams, stating that true collaboration could lead to significant growth in women's football. Despite facing challenges in securing partnerships, she remains optimistic about the sport's potential. Notably, Monarch's investment in Angel City FC grew from approximately $1 million to $250 million in just four years, highlighting the lucrative opportunities within women's sports. Additionally, Monarch is expanding its focus to other sports, including cricket and rugby, with plans to explore more investment opportunities in England.