Aamir Khan's Film Launches Pay-Per-View Model on SonyLIV
Aamir Khan’s pay-per-view bet tests India’s OTT market
Mint
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Aamir Khan's film 'Sitaare Zameen Par' will debut on SonyLIV following a rental release on YouTube, marking a significant move towards the pay-per-view model in India's film industry. Experts note that while this model is established in the West, it is still experimental in India, where audiences prefer quicker access to films.
- 01Aamir Khan's film 'Sitaare Zameen Par' will stream on SonyLIV after a YouTube rental.
- 02The pay-per-view model is gaining attention in India's film market.
- 03Experts believe the model is still experimental in India.
- 04Indian audiences prefer films to be available for home viewing within four to six weeks.
- 05Subscription OTT platforms often bundle films for free, impacting pay-per-view prospects.
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Aamir Khan's film 'Sitaare Zameen Par' is set to stream on SonyLIV after an initial rental on YouTube, introducing the pay-per-view model to India's film industry. This model, known as transaction video-on-demand (TVoD), has been popular in Western markets but remains largely experimental in India. Industry experts highlight that Indian audiences typically expect films to be accessible for home viewing within four to six weeks, often preferring free options or bundled content on subscription-based OTT platforms. As the Indian film market evolves, the success of this pay-per-view approach will depend on audience reception and market dynamics.
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If successful, the pay-per-view model could change how Indian audiences access films, potentially leading to increased options for home viewing.
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