TABP, a Mumbai-based food and beverages maker, projects its revenue to reach ₹800 crore (approximately $96 million USD) over the next three years, up from ₹212 crore in FY26. The company is focusing on India's mass-market consumers, leveraging a ₹10 price point to make packaged beverages more accessible. Founder Prabhu Gandhikumar highlighted the challenge of affordability in the market, where local alternatives thrive at lower prices. TABP aims to carve out niche segments with products tailored to regional tastes, such as lemon-salt drinks and jeera variants. Rather than pursuing a single blockbuster brand, TABP plans to develop multiple products, each generating ₹300–400 crore in revenue. The company operates 12 manufacturing units, including 11 third-party facilities, to maintain a tightly controlled cost structure and enhance distribution efficiency. By focusing on southern and select western Indian markets, TABP believes it can achieve significant growth without the need for national expansion.