In December 2023, the Nifty 50 index in India reached a record high of 21,731, but many stocks have since fallen below this level. As of March 2026, experienced investors express uncertainty about the market's bottom, with many retracting their plans to invest during the downturn. This hesitance is attributed to psychological biases, particularly myopic loss aversion and recency bias. Daniel Kahneman, a Nobel Prize-winning psychologist, introduced the concept of 'Two Selves' in his book *Thinking, Fast and Slow*, explaining how the 'Remembering Self' and 'Experiencing Self' shape our perceptions and decisions. While the 'Remembering Self' recalls past profitable investments during market crashes, the 'Experiencing Self' endures the emotional pain of losses, leading to a belief that 'this time it’s different.' Investors often sell near market bottoms due to fear, but with the right approach, such as staggering investments through Systematic Investment Plans (SIPs) or Systematic Transfer Plans (STPs), they can navigate volatility and capitalize on market cycles. Understanding these psychological factors is crucial for making informed investment decisions.