Starbucks, the world's largest coffeehouse chain, has launched a new store design in Chicago as part of its 'Back to Starbucks' restructuring plan aimed at enhancing customer experience. The updated store at 4155 N. Cicero Ave. features leather couches, cushy chairs, and local art, creating a cozier atmosphere that encourages customers to stay longer. Shanel Williams, regional vice president of operations, highlighted the importance of a warm and inviting space, stating, 'Customers want to come and stay longer.' Starbucks plans to renovate 1,000 locations across North America this year, with 200 of those in the Chicago area. Notably, the Cicero Avenue store is one of the first to be uplifted, showcasing features like commissioned artwork and improved seating arrangements. As part of the new service model, baristas will deliver drinks directly to customers seated in the store, enhancing convenience and comfort. The redesign follows the closure of 750 stores in North America to improve overall performance and customer satisfaction. Early feedback from the new store designs has been positive, indicating that more customers are visiting and staying longer.