Augusta National Golf Club, known for its exclusivity, has taken significant steps to combat ticket reselling for the Masters tournament. In 2022, many fans were turned away at the gates, with reports indicating that around 200 ticket holders were denied entry due to using resale tickets. The club has employed advanced measures, such as radio-frequency identification (RFID) chips in tickets, allowing them to trace tickets back to their original buyers and monitor unauthorized sales. This crackdown has led to a shift in how resale platforms operate, with StubHub implementing stricter contracts that hold sellers accountable if buyers are turned away. The club's commitment to maintaining its traditions and exclusivity remains a priority, as it continues to limit access to the tournament through established channels, such as local patrons and a lottery system. With ticket prices kept low, the club aims to prevent third-party profit from the resale market, preserving the integrity of the Masters experience.