FC Bayern Munich Announces Audi Summer Tour in Asia
FC Bayern in South Korea and Hong Kong SAR, China
Yahoo! News
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FC Bayern Munich will embark on its tenth Audi Summer Tour from August 1 to 8, 2023, visiting Jeju, South Korea, and Hong Kong SAR, China. The tour includes matches against Jeju SK FC and Aston Villa, highlighting the club's commitment to international engagement, particularly in Asia, where it has a significant fanbase.
- 01FC Bayern Munich's Audi Summer Tour will take place from August 1 to 8, 2023.
- 02The team will play matches in Jeju, South Korea, and Hong Kong SAR, China.
- 03The tour emphasizes FC Bayern's international presence, especially in Asia, where they have over 9,500 fan club members.
- 04The club aims to strengthen its brand and engage with fans through various activities during the tour.
- 05The Audi Summer Tour has been held nine times previously, showcasing the club's commitment to global outreach.
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FC Bayern Munich, the reigning German champions, will conduct its tenth Audi Summer Tour from August 1 to 8, 2023, visiting Jeju, South Korea, and Hong Kong SAR, China. The tour will feature two key matches: against Jeju SK FC on August 4 and Aston Villa at Kai Tak Stadium in Hong Kong on August 7. Rouven Kasper, FC Bayern's board member for marketing and sales, emphasized the importance of internationalization for German football, noting that around one billion people follow the club, with a significant portion from Asia. The club has previously visited these regions, enhancing its global presence and fostering connections with local fans. The Audi Summer Tour has allowed FC Bayern to strengthen its brand and maintain a direct relationship with its supporters across the globe, with over 80 fan clubs in Asia alone. Further details on ticket sales will be announced later.
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The tour will enhance local engagement with football fans in South Korea and Hong Kong, promoting sports culture and tourism.
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