The term 'brain rot' has gained traction as a descriptor for cognitive decline associated with excessive digital consumption, especially among younger individuals. Named Oxford's Word of the Year 2024, it encapsulates concerns about mental health, attention spans, and the effects of low-quality content on social media. Researchers describe brain rot as a form of cognitive overload, primarily affecting adolescents and young adults who spend around 6.5 hours daily online. Symptoms include anxiety when away from devices, difficulty focusing on real-life tasks, and behaviors like doomscrolling and binge-watching. The design of platforms like TikTok promotes endless content consumption, leading to overstimulation and mental fatigue. The findings link brain rot to reduced attention spans, memory issues, and increased anxiety, particularly among frequent social media users. Preventive strategies include limiting screen time, curating content, and engaging in offline activities. Ultimately, while technology isn't the issue, the passive overconsumption of content without balance can significantly impact mental well-being.