The Insurance Regulatory and Development Authority of India (IRDAI) is developing the Public Insurance Registry (PIR), a digital database aimed at providing policyholders with a comprehensive view of all their insurance policies. This initiative is expected to streamline the claims process, reduce fraud, and prevent duplication of coverage. Satishwar B., the Managing Director and CEO of Bandhan Life Insurance, highlights that while lowering commissions may not directly reduce misselling, enhancing customer awareness is essential. He advocates for the integration of insurance education into school curricula to foster financial literacy. The PIR will also facilitate better risk assessment and product customization through data analytics. Furthermore, the shift towards pure protection products, as indicated by recent regulatory changes, is expected to reshape the insurance market in India, focusing on meeting the needs of risk-averse customers. Despite the growing trend towards digitization, the need for advisory support remains crucial, as many consumers still require guidance in navigating their insurance options.