Joy Alukkas, the 69-year-old Chairman & Managing Director of the Joyalukkas Group based in Thrissur, India, credits his father with instilling values of integrity and responsibility from a young age. He emphasizes that business should be built on trust rather than mere numbers, stating that 'success without integrity has no meaning.' Under his leadership, the Joyalukkas Group has expanded to approximately 190 showrooms across 12 countries. Alukkas also highlights the importance of giving back through the Joyalukkas Foundation, which focuses on education, healthcare, and women's empowerment. He believes that true success lies in creating a positive impact on society. Alukkas shares insights on mentorship, stating that he nurtures future leaders by empowering teams and encouraging independent thinking. He also discusses the importance of maintaining a work-life balance and staying connected with family, which he finds rejuvenating. His experiences during the pandemic reinforced the need for adaptability and effective communication, which he continues to prioritize in his professional life.