The fashion industry has long struggled with decision-making based on delayed feedback, often leading to overproduction and unsold inventory. Krrish Chaturvedi, founder of Krivium Systems, highlights that many significant decisions are made using fragmented signals. New platforms are emerging to close this gap by capturing real-time consumer signals, such as preferences and engagement patterns, allowing brands to access early indicators of market trends. This shift enables brands to test concepts before committing resources, transforming consumers from passive buyers into active participants in product development. Startups are creating integrated platforms that combine social media and commerce, fostering a 'live demand layer' where brands, creators, and users can interact. This approach aims to provide a clearer view of demand and improve brand responsiveness. As the fashion economy evolves into a digital ecosystem, the successful adoption of these systems could reshape how products are designed and marketed, moving the industry from reactive to proactive strategies.