In response to escalating input costs due to the ongoing Iran war, smartphone, television, and fast-moving consumer goods (FMCG) companies in India are streamlining their product portfolios. According to Counterpoint Research, smartphone manufacturers are reducing their offerings by 5-7%, focusing on high-demand and high-margin products. Similarly, TV manufacturers are scaling back their model line-ups, especially in the 32-43 inch segment, as price increases of up to 20% have rendered many models unviable. The costs of memory chips have surged by 50-90% over the past few months, while crude oil prices have risen 15-25%. This has led companies to rationalize stock keeping units (SKUs) by up to 20% in the FMCG sector. Executives from various companies, including Parle Products and Super Plastronics, have noted that pruning low-rotation SKUs optimizes supply chains and improves production efficiency. As cost pressures persist, brands are expected to adopt more selective strategies for product launches, potentially leading to a significant drop in new model introductions.